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SOLUTIONS · FMCG & DISTRIBUTION

Beats planned on paper. Orders lost to no-signal zones. Schemes nobody can reconcile.
Fix the route to market.

Request a demo Explore the platform →
Rep-day dashboard — Kothrud territorylive
COVERAGE
84%
outlets billed this cycle
PRODUCTIVE VISITS
1,180
this month
COLLECTIONS
46,300
today · UPI, cash, cheque
STOPS
8/11
today’s beat
01 · WHY YOUR CURRENT STACK CAN'T FIX THIS

Four tools, four silos, one broken route.

YOUR CRM
Stops at the opportunity
The visit, the shelf, the van, the settlement — none of it exists there.
YOUR ERP
Has no field context
It books the invoice but never saw the beat, the scheme, or the rep.
YOUR SFA TOOL
Is a silo
Field data trapped in its own login, reconciled by export and prayer.
YOUR AI TOOL
Reports but can't act
It charts the slipping outlets. Someone still has to replan the beats.
02 · THE ROUTE TO MARKET, TOPIC BY TOPIC

Every part of distribution, explained and answered.

Ten topics make up the route to market. Each links to the reference that defines it and the product that runs it.

Route to market

The path a product takes from your warehouse to the shelf — distributors, beats, vans, and the money on the way back. xMatix runs the whole loop on one data model, so the plan, the visit, the order and the settlement are the same records.

What route to market means →Run the route in Field Sales →

Distributor management

Distributor accounts, their orders, outstandings and claims, kept on the same ledger as your own books. A dealer’s purchase order becomes your sales order in one step — no rekeying, no reconciliation file.

What a distributor management system is →Distributor orders in Sales →

Beat planning & journey plans

Beats generate on schedule, sequence by territory, and execute against a geofenced agenda. Coverage and productive-visit rates come from the visits themselves, not a self-reported tracker.

What is beat planning →Beat planning in Field Sales →How beat planning works →

Route optimization

Every route carries three sequences: the one planned, the one the optimizer proposes, and the one reps actually follow — learned from execution history. The learned sequence feeds the next plan.

What route optimization covers →Inside the route-optimization architecture →Planned, optimized, actually followed →

Van sales

The van is a stock location in its own right: load in the morning, sell and invoice on route, take back and settle at day end. Damaged stock lands in its own bucket, shortages get flagged, and the books never lose the truck.

What van sales involves →Van sales in Field Sales →

Secondary sales visibility

What distributors sell onward, captured at the outlet visit and reported on the same records the field wrote. Coverage, productivity and order value roll up without an import step.

What secondary sales means →Report on it in Analytics →

Retail execution & share of shelf

The rep photographs the shelf; Sense Vision scores compliance, share of shelf and facings against plan. The gap becomes a nudge to the manager, not a debate.

What retail execution measures →Score the shelf with Sense Vision →

Trade schemes & claims

Slabs apply at the order and recompute authoritatively at posting; budgets live per account. Scheme-linked rules turn executed schemes into claim lines that reconcile line by line — approved, rejected or short-paid.

What trade scheme management covers →Run schemes in Rewards →

Suggested ordering

Three replenishment engines propose what to buy, netting stock on hand, in-transit shipments, pending orders and open demand. Every suggested line carries its own arithmetic — the quantity is checkable, not a black box.

How suggested order quantity is calculated →Auto ordering in Procurement →How suggested order quantity works →

Offline execution

Orders, visits and payments work in no-signal zones and sync when the network returns. The engine is the same one product-wide — the field never waits for coverage.

What an offline sync engine is →Work offline in Mobile →How offline sync works →
SCHEMES → CLAIMS

Scheme spend becomes claimable automatically.

Scheme-linked generation rules turn executed schemes into claim lines. Distributor batches route for approval, and reconciliation happens at line level — approved, rejected, or short-paid — not at “the cheque looked about right”.

The full claims lifecycle in Service →How settlements post in Finance →
xMatix Sense in this industry

The beat knows who went quiet.

Sensegrounded in your records · audited
Which outlets on tomorrow’s beat usually order but didn’t this month?
6 outlets. Shree Ganesh Stores and 5 others ordered in each of the last four months but not this one — all six are on tomorrow’s Kothrud beat. Grounded in visit and order history.
Add to beat notes → approve Show the 6
GO DEEPER

Every route-to-market capability, one page each.

Each page explains the discipline first and the machinery second — what it is, where it breaks, and exactly how xMatix runs it.

Beat planning & route execution
Beats designed on a map, optimized sequences, geo-verified visits, plan-versus-day.
Read the deep dive →
Offline order capture
The catalogue, pricing and schemes on the device; orders in a durable queue.
Read the deep dive →
Schemes & promotions
Defined once, recomputed by the server, accrued into claimable settlements.
Read the deep dive →
Collections & outstanding
Invoice-level dues on the route, credit limits with teeth, ageing that ties out.
Read the deep dive →
Van sales & reconciliation
Load out, sell and invoice at the doorstep, reconcile to the last unit.
Read the deep dive →
Secondary sales visibility
Sell-through captured at source — not a month-old distributor statement.
Read the deep dive →
Merchandising & share of shelf
Structured in-store work, and shelf photos that become measurements.
Read the deep dive →
Route-to-market analytics & AI
Coverage, productivity and spend — and Sense to ask questions in plain language.
Read the deep dive →
AI agents for the route
Visit plans, suggested orders and nudges that work the night shift — approval-gated.
Read the deep dive →
Bottling & beverage distribution
Daily beats, van sales, and empties & crates on a real stock ledger.
Read the deep dive →
03 · NEED → ANSWER

Every distribution problem has an address.

YOU NEEDxMatix Answers With
Beat planning & coverageField Sales & DistributionExplore xMatix Field Sales →
Van sales & day-end settlementField Sales & DistributionExplore xMatix Field Sales →
Schemes & incentivesField Sales & DistributionExplore xMatix Field Sales →
Distributor claimsService & SupportExplore →
Collections & GSTFinance & AccountingExplore →
Trade schemes & claimsRewardsExplore xMatix Rewards →
Shelf executionSense VisionExplore Sense Vision →
Distributor orderingCommerceExplore xMatix Commerce →
Auto-replenishmentProcurementExplore xMatix Procurement →
Van stockWarehouse ManagementExplore Warehouse Management →
Compliance, wherever you operate.
India: GST & e-InvoicingUAE: VAT & e-InvoicingSaudi Arabia: ZATCA & VAT
RELATED PRODUCTS Field SalesRewardsCommerceWarehouse ManagementProcurementMobile App

See xMatix on your routes.

A 30-minute demo, tailored to distribution.

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