Every bag of cement and litre of paint is ultimately bought by a construction site — and sites announce themselves months in advance to anyone driving past. Most brands drive past. xMatix turns the site into what it economically is: a staged, owned, followed-up lead.
Discovered on the beat, staged like a pipeline
Officers log new sites during dealer beats — location, size, stage, builder — and each site becomes a pipeline record: foundation, structure, plastering, finishing. Stage determines the next requirement: plastering today means putty in three weeks and paint in eight; the follow-up visit lands on the plan at the right time, not when someone remembers.
The site's cast of characters
Sites link to their contractors and applicators, the dealer likely to supply, and the competing brands seen on site. Winning the site is a team sport between the officer, the influencer program and the dealer — and the record shows which combination actually converts.
Conversion you can measure and coach
Site-to-order conversion by territory, average requirement captured per stage, sites lost with reasons — the demand-side funnel gets the same measurement discipline as the dealer-side one. Sites due for follow-up this week generate their own worklist; the stage-timed nudges keep the funnel from leaking between visits.
Common questions
How are project sites captured?
On the beat: officers log sites with location, stage, size, builder and brands in use — a geo-tagged pipeline record created in the field app in a minute, offline if needed.
How do site stages drive follow-ups?
Each stage implies the next requirement and its timing — plastering to putty to paint — and the follow-up visit is scheduled onto the officer's plan for that window, so the brand shows up when the buying decision is live.
Can sites connect to the influencer program?
Yes — sites link to their contractors and applicators, so the influencer relationship and the site opportunity reinforce each other, and influencer-touched site conversions are measurable.
What does site tracking give the sales head?
A demand-side funnel with numbers: active sites by stage and territory, conversion rates, requirement pipelines by product — leading indicators of volume a quarter before the dealer orders show it.