In building materials, the buyer rarely chooses the brand — the contractor does, the painter does, the plumber does. Influencer programs exist because of that fact, and most run in a vendor's black box: points nobody audits, liability nobody books, redemptions everybody disputes. xMatix puts the program in the books.
Enrolled in the field, on the record
Contractors, painters, plumbers and masons are enrolled on the beat with KYC captured — linked to the sites they run and the dealers they buy through. The influencer master is a real party record, deduplicated, with history.
Points by governed rule, liability in the ledger
Points accrue against actual purchases — coupon scans, dealer-confirmed invoices — by rules with product weights, caps and validity. The accrued liability sits auditable in the ledger, not in a vendor's database: finance can see the program's exposure at any moment, which is what makes a bigger program approvable.
Redemptions with approval and TDS handled
Redemption requests route through approval; payouts handle TDS in Finance like any other payment to a party. The contractor gets paid predictably; the auditor gets a trail; nobody gets a surprise at assessment time.
A program you can actually steer
Active-influencer rate, points velocity by product and territory, influencer-touched volume — live views. The sixty contractors who went quiet after a competitor's launch are a nudge with a win-back list, not a quarter-late anecdote.
Common questions
How do influencers earn points?
Against verifiable purchases — coupon scans and dealer-confirmed invoices — under governed rules with product weights, caps and validity windows. Accruals tie to the transactions they came from.
Why does it matter that loyalty liability sits in the ledger?
Because an unaudited points pool is an unbounded promise. In the ledger, the program's exposure is a number finance signs off, redemptions draw it down visibly, and the program scales with governance instead of anxiety.
How are redemptions paid out?
Through an approval workflow into Finance, with TDS handled on the payout like any party payment — bank transfer or the reward modes you configure, every step on the record.
Can influencer impact on sales be measured?
Yes — influencers link to sites and purchases, so influencer-touched volume, active rates and program cost per incremental tonne are reports, not brochure claims.