An agri-input season is a six-week auction for shelf space at the dealer counter — and the brands that win it book the season before it starts. The machinery that makes that possible has to be exact: early-bird slabs that price identically in every region, advances that reconcile, and booking pace visible against the sowing window.
One scheme, every region, the same number
Early-bird slabs, advance-booking discounts and liquidation support are governed definitions — eligibility, validity windows, slab boundaries — applied identically in the officer's offline order, the dealer portal and the back office. The regional reinterpretation that costs a margin point per state simply stops.
Advances that adjust themselves
Booking advances collect against the booking and adjust automatically on despatch — the dealer's money, the booked quantity and the delivered quantity reconcile because they are one record. Slab attainment is computed, not claimed.
Pace against the window
Bookings roll up live against target, by territory and week — against the sowing calendar, which is the only deadline that matters. The territory pacing at 60% with two weeks left is a nudge with a dealer list, not a post-mortem slide.
Settlement without the post-season fight
Scheme spend accrues in a consumption ledger tied to booking and order lines; settlement generates from that evidence line by line. Budgets are visible while the scheme runs — the overrun is a decision, never a surprise.
Common questions
How do early-bird booking schemes work?
Slabs with dates and benefits are one governed definition: book by the first cutoff for the top slab, later for less — priced identically wherever the booking is captured, with attainment computed from the records.
How are booking advances handled?
Collected against the booking, visible per dealer, and adjusted automatically as despatches invoice — advances, bookings and deliveries reconcile continuously instead of at season-end.
Can booking pace be tracked against the sowing window?
Yes — bookings versus target by territory and week, on the season's own calendar, so territories behind pace surface while corrective beats and dealer outreach can still change the outcome.
How does scheme settlement avoid disputes?
Every scheme application is tied to specific lines in a consumption ledger; settlement generates from that trail and reconciles line by line, shrinking the argument to genuine exceptions.